Wednesday, 3 September 2014
2014 Jan Cleveringa Artwork- "Fade"
2014 Jan Cleveringa- "Fade"
20,000 T5 Fluoroecscent Light Tubes,
Beams Festival, Chippendale Sydney
“Fade” is a luminous installation artwork about change. It talks about technology being replaced by the new. It is a metaphor for cultural formation where new things like technology, products, words, processes, attitudes, symbols and signals all get shared, digested and either become redundant (or used less) or simply kept as part of the dominant Hegemony, or slowly fade away- depending on its’ usefulness to the consumer or participant having the ability to change the product while it is being shared and digested and as time moves forward.